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What is Facelift Data Studio?

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Updated
ByChris Gaskins

Facelift Data Studio (formerly known as quintly) is a professional-grade social media analytics and benchmarking platform. It is designed for businesses, agencies, and data analysts who need to measure their social media performance across multiple platforms and compare it directly against competitors.

Core Functions

  • Centralized Analytics: It aggregates data from all major social networks—including Instagram, TikTok, Facebook, LinkedIn, YouTube, Snapchat, and X (Twitter)—into one unified interface.
  • Competitive Benchmarking: One of its primary strengths is allowing you to track your competitors’ public social data. You can see their engagement rates, follower growth, and content strategy to see how you measure up within your industry.
  • Customizable Reporting: It offers over 500 different metrics. You can build bespoke dashboards and automate reports (in PDF, CSV, or XLSX formats) to be sent to stakeholders on a set schedule.
  • Advanced Data Manipulation (QQL): For technical users, it features the quintly Query Language (QQL), which is a specialized version of SQL. This allows data scientists to create entirely custom metrics and deep-dive into datasets that standard dashboards might not show.

Key Features for 2026

  • AI-Powered Insights: The platform uses machine learning to identify trends, such as the best times to post based on audience activity or which content types (e.g., Reels vs. Carousels) are currently driving the most ROI.
  • Post Tagging: You can categorize posts by campaign, theme, or product. This makes it easy to analyze the success of specific marketing initiatives rather than just looking at overall channel growth.
  • Ads Analytics: It integrates organic and paid data, allowing you to compare the performance of your boosted posts and ad campaigns against your regular organic content in one view.
  • Data Integration (API & Data Push): The platform is built to “talk” to other business intelligence tools. You can automatically push your social data into systems like Google BigQuery, Tableau, or Microsoft Power BI.

Who is it for?

  • Social Media Managers: Who need to prove the value of their work with hard data and clear visualizations.
  • Marketing Agencies: Who manage dozens of different client accounts and need to produce professional, branded reports quickly.
  • Data Analysts: Who want access to raw social data and the ability to run custom queries for deeper business intelligence.

In the broader Facelift ecosystem, the Data Studio serves as the “brain” for deep analysis, while other tools in the suite handle things like content scheduling and community management.